About Us

Founded by seasoned industry veterans Matt Gershner and John Taliercio, the company is poised to deliver high-quality, actionable data to help brands make informed decisions in an ever-evolving market.

A proud professional salesperson, Matt brings almost 30+ years of experience, the last 20 in the research industry across notable companies such as e-Rewards / Research Now, Lightspeed GMI, as the head of sales for technology startup Remesh as the Chief Revenue Officer for industry media company GreenBook and as the head of sales and marketing of Research Defender, which was acquired by Rep Data in late 2023.

Having worked in sports and entertainment as well as the technology and translation industries prior to research, he brings a well-rounded approach to B2B sales and the understanding of visibility and positioning in the marketplace.

As CEO, Matt will be responsible for sales, marketing, partnerships and investor relations.

JT brings nearly 25 years of experience in email & online market research starting in the early days of email marketing with Netcreations building the first generation of online panels, followed by the development and spin-off of Authentic Response, later to be acquired by Critical Mix (now Dynata). He has led product, respondent UX, and supply chain operations through multiple panel tech stack environments with Authentic Response, Harris Interactive, Nielsen and Dynata.

During a 5-year break from the industry, JT was the CEO and co-founder of the custom packaging company Global Custom Source (now Packaged) which developed integrated packaging & engagement solutions for brands such as Estee Lauder, New Balance, Concepts International, FreshDirect & Net-a-Porter.

As Chief Product Officer JT, will be responsible for our product & innovation roadmap, platform integrations, and data analytics.