Next generation online consumer research panel focusing on going back to the basics.
Our Approach
aiming to inject fresh investment into the supply of online sample while improving the experience and compensation for survey respondents.
Certified Human Feedback
Access to fairly-compensated and transparently aligned Human Feedback for market research data collection and audience insight creation.
Respondent First:
- Aligned Respondent First UX to set clear expectations upfront and fairly compensate participants for a mutually beneficial and quality relationship over time.
Consistent and Sustainable Engagement:
- Driving the Member Journey to ensure opportunities (Demand) are equally committed to clear expectations and fair compensation.
Intelligent Demand Alignment:
- Increasing match rate and reducing unnecessary engagement friction in both time and effort.
Incentive Program
Industry Leading Fraud Prevention
SMS Validation and Email Activation required for Panel Member Registration
- SMS Validation required to submit a Panel Registration
- Double Opt-in Email required to Activate Account
Research Defender
- Industry standard fraud detection and prevention suite applied to all panelists and surveys.
News
PRESS RELEASE 3.17.2025
Fair Response Launches as a New Consumer Panel for Marketing Research
March 17, 2025 — New York, NY
Fair Response, a brand new marketing research consumer panel provider, has officially launched, aiming to inject fresh investment into the supply of online sample while improving the experience and compensation for survey respondents.
Founded by seasoned industry veterans Matt Gershner and John Taliercio, the company is poised to deliver high-quality, actionable data to help brands make informed decisions in an ever-evolving market.
Gershner and Taliercio each bring more than 20 years of experience in marketing research, specifically online panels. Their combined expertise positions Fair Response to meet the growing demand for reliable, representative data that businesses can use to refine products, services, and marketing strategies.
“Over the past 10-12 years, the overwhelming majority of panel investment has gone into the delivery side of the equation, forgoing supply since it’s been so easy to purchase from one’s competitors,” said Matt Gershner, Co-Founder and CEO of Fair Response, adding, “Our goal is to move forward by going back to the basics.” “The recognized erosion in quality can be significantly traced back to the improvement in technology and convenience which has driven prices so low that the economics have not provided an incentive to invest in necessary panel growth. In short, most online sample is too cheap.”
Our model includes pricing that allows us to:
● Invest in our product, including all necessary and current security tools to combat fraud
● Be profitable for the long run
● Pay a fair incentive to respondents
“You cannot have primary research without respondents and the access to them is our core product. Our mission is to empower businesses with the insights they need by investing in a healthy and secure supply of panelists,” added John Taliercio, Co-Founder and Chief Product Officer of Fair Response.